Online learning meets on the streets action at Greenopolis. Greenopolis in an online learning and rewards website that encourages and rewards “green” behavior in the real world, particularly at Greenopolis Recycling Kiosks . With Greenopolis closed loop materials and product systems, consumers become suppliers, and the whole game changes. Companies can tap into this paradigm for change by partnering through the supply chain to create more sources for and access to recycled materials. This enables companies to offer more products with more recycled content, reduce variability in recycled material costs, increased ability to tract and authenticate materials and communicate more effectively about recycled content in products and inspire customers to bring back more materials at end of life in a cradle to cradle system.
Presenter: Joseph Laur
Joe Laur is Senior Manager for Community Engagement and Development at Greenopolis.com. Joe was a founding partner of SEED Systems, a consultancy dedicated to learning and action for sustainable enterprise, applying systems thinking, scientific frameworks and organizational learning to foster innovation in companies engaging with environmental and social issues.
In partnership with the Society for Organizational Learning, (SoL) (www.solonline.org) Mr. Laur along with colleagues Peter Senge and Sara Schley established the SoL Sustainability Consortium (www.solsustainability.org), an active group of industry leaders in learning and sustainability. He still serves as steward of this consortium, leading collaborative projects among the members as well as coaching individual member projects. This consortium includes members from BP, Ford, Coca Cola, Harley-Davidson, UTC, Green Mountain Coffee Roasters, Nike, 7th Generation, Waste Management and more.
He is co-author of "Learning for Sustainability", 2007, and the Doubleday book, “The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World” (June 2008) written with Peter Senge, Sara Schley and Brian Smith, and with Sara Schley, co author of "The Sustainability Challenge," published in The Systems Thinker and "Creating Sustainable Organizations" published in the Pegasus' Innovations in Management Series.
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