The proliferation of
recycling-related labels on today’s packaging creates confusion in the
marketplace. Recovery-related messaging and its associated iconography on
packaging, such as "please recycle" and "100% recyclable,"
give the erroneous impression that a package can be recycled everywhere.
The How2Recycle Label was initiated by GreenBlue's Sustainable Packaging Coalition to address these issues, and to:
confusion by creating a clear, well-understood, and harmonized label that
enables industry to convey to consumers how to recycle a package after its use.
the reliability, completeness, and transparency of recyclability claims through
a nationally relevant data set on access to recycling for all packaging
materials and forms.
incentive for industry to participate in a pre-competitive labeling initiative
that follows FTC Green Guides.
How2Recycle Label Key Components:
label design for on-package recyclability by component that includes special messaging.
- A "Store Drop-off" label for plastic bags and films collected at retail.
data collection effort to consolidate “reach”—community access to recycling--data and related information.
how2recycle.info reference website, that includes tools on how to Check Locally and many more recycling questions.
An exploration into a Canadian How2Recycle label is also underway. Please
contact Kelly Lahvic
if you are interested in or have questions on this project.