How2Recycle Label Program
The proliferation of
recycling-related labels on today’s packaging creates confusion in the
marketplace. Recovery-related messaging and its associated iconography on
packaging, such as "please recycle" and "100% recyclable,"
give the erroneous impression that a package can be recycled everywhere.
The How2Recycle Label was initiated by GreenBlue's Sustainable Packaging Coalition to address these issues, and to:
confusion by creating a clear, well-understood, and harmonized label that
enables industry to convey to consumers how to recycle a package after its use.
the reliability, completeness, and transparency of recyclability claims through
a nationally relevant data set on access to recycling for all packaging
materials and forms.
incentive for industry to participate in a pre-competitive labeling initiative
that follows FTC Green Guides.
How2Recycle Label Key Components:
label design for on-package recyclability by component that includes special messaging.
- A "Store Drop-off" label for plastic bags and films collected at retail.
data collection effort to consolidate “reach”—community access to recycling--data and related information.
how2recycle.info reference website, that includes tools on how to Check Locally and many more recycling questions.
GreenBlue is working with the BPI to incorporate compostability into How2Recycle and consumer testing is underway.