The proliferation of
recycling-related labels on today’s packaging creates confusion in the
marketplace. Recovery-related messaging and its associated iconography on
packaging, such as "please recycle" and "100% recyclable,"
give the erroneous impression that a package can be recycled everywhere.
The How2Recycle Label was initiated by GreenBlue's Sustainable Packaging Coalition to address these issues, and to:
confusion by creating a clear, well-understood, and harmonized label that
enables industry to convey to consumers how to recycle a package after its use.
the reliability, completeness, and transparency of recyclability claims through
a nationally relevant data set on access to recycling for all packaging
materials and forms.
incentive for industry to participate in a pre-competitive labeling initiative
that follows FTC Green Guides.
The soft launch has come to a successful conclusion with 11 participants, and we are currently recruiting for additional companies as part of the full launch. The project has included:
- On-package label design.
- Consultation with government agencies including the FTC and EPA.
- Consumer and other stakeholder education via the How2recycle.info website, to include a survey.
- Education and feedback via select municipalities, recyclers, and brand owners.
- Evaluation of the business model.
The Key Components of the How2Recycle Label are:
label design for on-package recyclability by component that includes special messaging.
- A "Store Drop-off" label for plastic bags and films collected at retail.
data collection effort to consolidate “reach”—community access to recycling--data and related information.
how2recycle.info reference website, that includes tools on how to Check Locally and many more recycling questions.
The How2Recycle Project Has Included the Following Work:
- Research into the regulatory framework regarding on-package labeling for recovery and recycling.
- Inventory of global recovery examples and
- Inventory of data related to reach—the percentage of the
population having access to recycling certain materials and package formats.
- Stakeholder engagement (e.g. consumers, other NGOs, Federal, state and local government, recyclers, material trade organizations).
- Consumer feedback qualitative and quantitative testing on label designs, to include iconography and language.
An exploration into a Canadian How2Recycle label is also underway. Please
if you are interested in or have questions on this project.