SPC Staff


Nina Goodrich, GreenBlue Executive Director, SPC Director

Prior to joining GreenBlue, Nina Goodrich was Program Director for PAC NEXT, an initiative of The Packaging Association, a non-profit trade association based on building industry collaboration. Nina was also the Principal of Sustainnovation Solutions, a consultancy she founded to link innovation and sustainability, in addition she was a Senior Associate with The Innovolve Group, a boutique sustainability consulting firm where she provided sustainable packaging insight and expertise. Prior to forming Sustainnovation Solutions, Nina held the position of Director, Sustainnovation in the Growth and Innovation Organization of Alcan Packaging, where her role included sustainability strategy and mobilization. Preceding her sustainability role at Alcan, Nina was Director of Innovation at Alcan Global Pharmaceutical Packaging, where she advanced the technology agenda for pharmaceutical packaging. Nina has held additional leadership positions with Amcor, The Guelph Food Technology Center, Magic Pantry Foods, and The Technology Management Group of Pugh-Roberts Associates. She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.


Anne Bedarf, Senior Manager

Anne Bedarf joined GreenBlue in September 2007 as a Project Manager for the Sustainable Packaging Coalition. Anne leads the SPC’s Labeling for Recovery Project (“Restart the Cycle”) project, and also oversees the Essentials of Sustainable Packaging curriculum and the sustainable packaging Design Library. She was previously the Environmental and Safety Manager for the Rivanna Solid Waste Authority and Rivanna Water and Sewer Authority in Charlottesville, VA, where she led the implementation of an Environmental Management System at a wastewater plant, water treatment plants, and solid waste/recycling facilities. In addition, she managed a landfill bioremediation project to include groundwater and air quality monitoring. Anne has also been a Project Manager and Environmental Scientist for the Environmental Company, Inc. (TEC) as well as a Fellow with the Virginia Natural Resources Leadership Institute. She holds a Master of Urban and Environmental Planning from the University of Virginia, with a focus on Sustainable Food System Planning, an MS in Environmental Science and Ecology from the University of Maryland, and a BA in Environmental Science from the University of Virginia. In her free time, Anne enjoys gardening, keeping chickens, and working at music festivals to implement recycling and composting. Anne is also a professional hula-hoop dancer.


Adam Gendell, Senior Manager

Adam Gendell is a Senior Manager at GreenBlue where he works primarily on GreenBlue’s flagship project the Sustainable Packaging Coalition. Adam‘s work with the packaging value chain touches on goal-setting, design considerations, and stakeholder engagement. Most recently, Adam spearheaded a collaboration between packaging trade associations, recycling-focused NGOs, and government agencies to conduct a robust nationwide study on consumer access to recycling systems. Since joining GreenBlue in 2010, Adam has developed and delivered training seminars for hundreds of packaging professionals and he has brought together stakeholder groups to lead work on topics ranging from life-cycle-oriented design to substantiation data for FTC-compliant recyclability claims. Adam also orchestrates the Coalition’s Fall conference SPC Advance. Adam coordinates several Industry Leadership Committees and is a frequent speaker and writer on sustainability topics. In 2013 Adam served on the PAC NEXT Leadership Council.


Danielle Peacock, Project Manager

Danielle joined the GreenBlue team in August 2011 and is now a Project Manager. In this role, she provides project management for a variety of projects, including the How2Recycle Label and related initiatives, the Meaningful Marketing Claims Industry Leadership Committee, and other GreenBlue activities. She also provides research and support for various projects, including the Essentials of Sustainable Packaging (ESP), Advisory Services, COMPASS, and delivery of educational sessions for ESP and at a variety of conferences. Prior to joining GreenBlue, Danielle earned a Master of Public Administration from the University of North Carolina. Danielle wrote her graduate thesis on developing the construction and demolition recycling industry in the state of North Carolina. While in graduate school, Danielle interned with the State of North Carolina's Division of Environmental Assistance and Outreach. There she worked with local governments and businesses to develop recycling programs and materials markets, as well as evaluated the effectiveness of state and local policy. Danielle also holds a BA in Political Science from North Carolina State University. In her spare time, she enjoys traveling and anything outdoors.


Elizabeth Shoch, Assistant Director

Liz joined GreenBlue in 2008 as a Project Manager for both the Sustainable Packaging Coalition and the Closing the Loop project, coming from a natural resource conservation and policy background. Liz’s work primarily focuses on packaging end of life, including recovery system infrastructure, recycling, and composting, as well as Extended Producer Responsibility and other influential packaging legislation. Liz was previously Invasive Species Program Specialist at the U.S. Geological Survey and Program Coordinator for the Global Invasive Species Initiative at the Nature Conservancy. She has also consulted on issues relating to both non-native invasive species and migratory species for the Commission for Environmental Cooperation of North America. Liz has a Master of Environmental Management degree from Duke University, where she focused on the growing environmental issue of non-native invasive species, and a BS in Foreign Service from Georgetown University. While completing her Master’s research, Liz learned to identify all of the terrestrial plants of Bermuda. Liz was also a White House intern during her undergraduate studies.


Tom Pollock, Senior Manager, Forest Products

Tom joined GreenBlue in 2009 and is Senior Manager of GreenBlue’s Forest Products program. Tom has worked on sustainability initiatives in the forest products sector for over seven years with a focus on the business value of sustainability. Tom’s responsibilities at GreenBlue include providing oversight and strategic direction for Forest Products programs, including the Forest Products Working Group – a coalition of leadership companies leveraging supply chain collaboration to address unmet needs in the forest products sector. FPWG projects have included providing guidelines for sustainable paper purchasing, value innovation for forest certification, and the web-based environmental paper assessment tool. Tom also focuses on consulting and client engagements through GreenBlue’s Advisory Services program on topics related to supply chain collaboration, life cycle assessment, and the development and implementation of corporate environmental strategy. Tom holds an MBA from the Illinois Institute of Technology and a BA in English from the University of Iowa.


Anne Elsea, Communications Coordinator

Anne is the GreenBlue Communications Coordinator. In her role, Anne leads the organization's communications through a variety of channels and formats. Before GreenBlue, she worked at daily newspaper and still is conflicted over use of the Oxford Comma. Her background in publishing and passion for environmental causes drew her to GreenBlue. She is a 2014 graduate of James Madison University, where she earned a BA in Media Arts & Design with a concentration in Journalism. Anne is originally from Northern Virginia and in her spare time enjoys hiking the Blue Ridge Mountains and trying new wineries. You can follow her on Twitter @Anneelsea


Kelly Cramer, Project Associate

Kelly Cramer is a Project Associate at GreenBlue where she works primarily within GreenBlue's Sustainable Packaging Coalition and one of its fastest growing projects, the How2Recycle Label program. She comes to GreenBlue with a background in public interest advocacy and a J.D. in Environmental Law from Lewis & Clark Law School in Portland, Oregon, as well as a deep passion for writing and design. Ultimately, she wants to promote creative change in how people conceptualize their relationship to the earth — and is interested in using the art of strategy and information to effectuate that goal. Previous experience includes a judicial clerkship for the State of Oregon's trial court in downtown Portland, as well as time spent at Earthrise Law Center, Kell, Alterman & Runstein, Northwest Environmental Defense Center, and San Diego Coastkeeper. Kelly earned her undergraduate degree in psychology and Spanish from the University of Tennessee, and is especially interested in permaculture, genealogy, animals, and movies. 


Rosemary Han, Project Associate

Rosemary joined GreenBlue in July 2015 as a Project Associate working primarily with the Sustainable Packaging Coalition. At GreenBlue, Rosemary provides support for various initiatives and projects through technical research, stakeholder outreach, and assessment of industry sustainability goals and trends. Prior to joining GreenBlue, Rosemary was an Associate at Skeo Solutions, an environmental consulting firm based in Charlottesville, Virginia, that focuses on environmental stewardship, social equity, and economic opportunity. She provided support services for the U.S. Environmental Protection Agency and primarily engaged with the Superfund program on redevelopment activities and economic research. Rosemary received her undergraduate degrees from the University of Virginia, where she worked closely with the Office of Sustainability on recycling and composting initiatives, including waste characterization studies and zero-waste pilot projects. 

For a complete list of GreenBlue staff, please visit our website.