SPC Staff


Nina Goodrich, Director

Prior to joining GreenBlue, Nina Goodrich was Program Director for PAC NEXT, an initiative of The Packaging Association, a non-profit trade association based on building industry collaboration. Nina was also the Principal of Sustainnovation Solutions, a consultancy she founded to link innovation and sustainability, in addition she was a Senior Associate with The Innovolve Group, a boutique sustainability consulting firm where she provided sustainable packaging insight and expertise. Prior to forming Sustainnovation Solutions, Nina held the position of Director, Sustainnovation in the Growth and Innovation Organization of Alcan Packaging, where her role included sustainability strategy and mobilization. Preceding her sustainability role at Alcan, Nina was Director of Innovation at Alcan Global Pharmaceutical Packaging, where she advanced the technology agenda for pharmaceutical packaging. Nina has held additional leadership positions with Amcor, The Guelph Food Technology Center, Magic Pantry Foods, and The Technology Management Group of Pugh-Roberts Associates. She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.


Anne Bedarf, Senior Manager

Anne Bedarf joined GreenBlue in September 2007 as a Project Manager for the Sustainable Packaging Coalition. Anne leads the SPC’s Labeling for Recovery Project (“Restart the Cycle”) project, and also oversees the Essentials of Sustainable Packaging curriculum and the sustainable packaging Design Library. She was previously the Environmental and Safety Manager for the Rivanna Solid Waste Authority and Rivanna Water and Sewer Authority in Charlottesville, VA, where she led the implementation of an Environmental Management System at a wastewater plant, water treatment plants, and solid waste/recycling facilities. In addition, she managed a landfill bioremediation project to include groundwater and air quality monitoring. Anne has also been a Project Manager and Environmental Scientist for the Environmental Company, Inc. (TEC) as well as a Fellow with the Virginia Natural Resources Leadership Institute. She holds a Master of Urban and Environmental Planning from the University of Virginia, with a focus on Sustainable Food System Planning, an MS in Environmental Science and Ecology from the University of Maryland, and a BA in Environmental Science from the University of Virginia. In her free time, Anne enjoys gardening, keeping chickens, and working at music festivals to implement recycling and composting. Anne is also a professional hula-hoop dancer.


Adam Gendell, Project Manager

Adam Gendell is a Project Manager at GreenBlue where he works primarily on GreenBlue's flagship project the Sustainable Packaging Coalition. Adam's work with the packaging value chain touches on goal-setting, design considerations, and stakeholder engagement. His passion for demystifying complex subjects has manifested in developing and delivering training seminars for hundreds of packaging professionals and his orchestration of the Coalition's Fall conference SPC Advance. Since joining GreenBlue in 2010 Adam has brought together stakeholder groups to lead work on topics ranging from life-cycle-oriented design to substantiation data for FTC-compliant recyclability claims. He coordinates several Industry Leadership Committees and is a frequent speaker and writer on sustainability topics. In 2013 Adam served on the PAC NEXT Leadership Council.


Danielle Peacock, Project Associate

Danielle joined GreenBlue in August 2011 as a Project Associate for the Sustainable Packaging Coalition. In this role, she provides research support for various SPC projects and initiatives. Prior to joining GreenBlue, Danielle earned a Master of Public Administration degree from the University of North Carolina at Chapel Hill, where she wrote her graduate thesis on the development of the construction and demolition recycling industry in the state of North Carolina. While in graduate school, Danielle interned with North Carolina’s non-regulatory recycling office, the NC Department of Environment and Natural Resources Division of Environmental Assistance and Outreach. There she worked with local governments and businesses to develop recycling programs and markets for recycled materials, as well as evaluated results of state and local recycling policies using quantitative data analysis. Danielle also holds a BA in Political Science from North Carolina State University. Aside from her commitment to promoting the triple bottom line, Danielle enjoys traveling and being outdoors.


Elizabeth Shoch, Senior Manager

Liz joined GreenBlue in 2008 as a Project Manager for both the Sustainable Packaging Coalition and the Closing the Loop project, coming from a natural resource conservation and policy background. Liz’s work primarily focuses on packaging end of life, including recovery system infrastructure, recycling, and composting, as well as Extended Producer Responsibility and other influential packaging legislation. Liz was previously Invasive Species Program Specialist at the U.S. Geological Survey and Program Coordinator for the Global Invasive Species Initiative at the Nature Conservancy. She has also consulted on issues relating to both non-native invasive species and migratory species for the Commission for Environmental Cooperation of North America. Liz has a Master of Environmental Management degree from Duke University, where she focused on the growing environmental issue of non-native invasive species, and a BS in Foreign Service from Georgetown University. While completing her Master’s research, Liz learned to identify all of the terrestrial plants of Bermuda. Liz was also a White House intern during her undergraduate studies.


Tom Pollock, Senior Manager, Forest Products

Tom joined GreenBlue in 2009 and is Senior Manager of GreenBlue’s Forest Products program. Tom has worked on sustainability initiatives in the forest products sector for over seven years with a focus on the business value of sustainability. Tom’s responsibilities at GreenBlue include providing oversight and strategic direction for Forest Products programs, including the Forest Products Working Group – a coalition of leadership companies leveraging supply chain collaboration to address unmet needs in the forest products sector. FPWG projects have included providing guidelines for sustainable paper purchasing, value innovation for forest certification, and the web-based environmental paper assessment tool. Tom also focuses on consulting and client engagements through GreenBlue’s Advisory Services program on topics related to supply chain collaboration, life cycle assessment, and the development and implementation of corporate environmental strategy. Tom holds an MBA from the Illinois Institute of Technology and a BA in English from the University of Iowa.


Anne Elsea, Communications Associate

Anne joined GreenBlue in 2015 and is the Communications Associate. In her role, Anne works through a variety of channels to effectively communicate the organization's projects and messages. Her background in publishing and passion for environmental causes drew her to GreenBlue. You can contact Anne at anne.elsea@greenblue.org for all media inquires about the Sustainable Packaging Coalition. 

For a complete list of GreenBlue staff, please visit our website.