SPC Staff


Nina Goodrich, GreenBlue Executive Director, SPC Director

Prior to joining GreenBlue, Nina Goodrich was Program Director for PAC NEXT, an initiative of The Packaging Association, a non-profit trade association based on building industry collaboration. Nina was also the Principal of Sustainnovation Solutions, a consultancy she founded to link innovation and sustainability, in addition she was a Senior Associate with The Innovolve Group, a boutique sustainability consulting firm where she provided sustainable packaging insight and expertise. Prior to forming Sustainnovation Solutions, Nina held the position of Director, Sustainnovation in the Growth and Innovation Organization of Alcan Packaging, where her role included sustainability strategy and mobilization. Preceding her sustainability role at Alcan, Nina was Director of Innovation at Alcan Global Pharmaceutical Packaging, where she advanced the technology agenda for pharmaceutical packaging. Nina has held additional leadership positions with Amcor, The Guelph Food Technology Center, Magic Pantry Foods, and The Technology Management Group of Pugh-Roberts Associates. She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.


Anne Bedarf, Senior Manager

Anne Bedarf joined GreenBlue in September 2007 as a Project Manager for the Sustainable Packaging Coalition and is now a Senior Manager. Anne initiated the SPC’s How2Recycle Label Program, which was launched nationally in 2012 and continues to grow rapidly. She manages and teaches the Essentials of Sustainable Packaging curriculum. Currently she is also leading GreenBlue's composting efforts, which include collaborating with industry and government on building the composting infrastructure; understanding the value of compostable packaging; and managing the local Charlottesville City Market citizen compostables drop-off program.

She was previously the Environmental and Safety Manager for the Rivanna Solid Waste Authority and Rivanna Water and Sewer Authority in Charlottesville, VA, where she led the implementation of an Environmental Management System and managed a landfill bioremediation project. Anne has also been a Project Manager and Environmental Scientist for the Environmental Company, Inc. (TEC) as well as a Fellow with the Virginia Natural Resources Leadership Institute. She holds a Master of Urban and Environmental Planning from the University of Virginia, with a focus on Sustainable Food System Planning, an MS in Environmental Science and Ecology from the University of Maryland, and a BA in Environmental Science from the University of Virginia. In her free time, Anne enjoys gardening, keeping chickens, and working at music festivals and other events to implement recycling and composting. Anne is also a professional hula-hoop dancer. 


Adam Gendell, Senior Manager

Adam Gendell is a Senior Manager at GreenBlue where he works primarily on GreenBlue’s flagship project the Sustainable Packaging Coalition. Adam‘s work with the packaging value chain touches on goal-setting, design considerations, and stakeholder engagement. Most recently, Adam spearheaded a collaboration between packaging trade associations, recycling-focused NGOs, and government agencies to conduct a robust nationwide study on consumer access to recycling systems. Since joining GreenBlue in 2010, Adam has developed and delivered training seminars for hundreds of packaging professionals and he has brought together stakeholder groups to lead work on topics ranging from life-cycle-oriented design to substantiation data for FTC-compliant recyclability claims. Adam also orchestrates the Coalition’s Fall conference SPC Advance. Adam coordinates several Industry Leadership Committees and is a frequent speaker and writer on sustainability topics. In 2013 Adam served on the PAC NEXT Leadership Council.


Tom Pollock, Senior Manager, Forest Products

Tom joined GreenBlue in 2009 and is Senior Manager of GreenBlue’s Forest Products program. Tom has worked on sustainability initiatives in the forest products sector for over seven years with a focus on the business value of sustainability. Tom’s responsibilities at GreenBlue include providing oversight and strategic direction for Forest Products programs, including the Forest Products Working Group – a coalition of leadership companies leveraging supply chain collaboration to address unmet needs in the forest products sector. FPWG projects have included providing guidelines for sustainable paper purchasing, value innovation for forest certification, and the web-based environmental paper assessment tool. Tom also focuses on consulting and client engagements through GreenBlue’s Advisory Services program on topics related to supply chain collaboration, life cycle assessment, and the development and implementation of corporate environmental strategy. Tom holds an MBA from the Illinois Institute of Technology and a BA in English from the University of Iowa.


Tish Tablan, Senior Manager of Business Development

Tish Tablan is a Senior Manager for the Sustainable Packaging Coalition at GreenBlue. In her previous role at the sustainability consulting firm McDonough Braungart Design Chemistry (MBDC), Tish guided companies, including SPC members Johnson & Johnson, NatureWorks, Replenish, and Be Green Packaging, to minimize the lifecycle impacts of their product designs and manufacturing processes. She helped producers and suppliers apply Cradle to Cradle design principles to select healthier materials, recover materials for reuse and recycling, expand renewable energy use, minimize water consumption, and operate with social responsibility. In addition, she helped specify green building materials for building projects designed by William McDonough + Partners, including NASA Sustainability Base, UCSF Mission Bay Hospital, and Googleplex corporate headquarters. Throughout her career she has been dedicated to the missions of environmental nonprofit organizations, such as Environmental Health Sciences and Southern Environmental Law Center. At the Los Angeles Conservation Corps, Tish educated and trained a green collar workforce in disadvantaged communities in South Central and East L.A. In addition to maintaining a LEED Green Associate credential, she holds a M.S. in Environmental Science and Policy from Johns Hopkins University, M.A. in Secondary Education from Loyola Marymount University, and B.A. in Sociology from the University of Virginia.


Kelly Cramer, Project Manager

Kelly Cramer is a Project Manager for Sustainable Packaging Coalition, leading one of its fastest growing programs, How2Recycle. Ultimately, she wants to promote creative change in how people conceptualize their relationship to the earth — and is interested in using the art of strategy and information to effectuate that goal. Kelly holds a J.D. in Environmental Law from Lewis & Clark Law School in Portland, Oregon and an undergraduate degree in psychology and Spanish from the University of Tennessee. Previous experience includes a judicial clerkship for the State of Oregon’s trial court in downtown Portland, as well as time spent at Earthrise Law Center, Kell, Alterman & Runstein, Northwest Environmental Defense Center, and San Diego Coastkeeper. Areas of interest include risk analysis, geopolitics, social entrepreneurship, design, and systems thinking.


Anne Elsea, Communications Coordinator

Anne is the GreenBlue Communications Coordinator. In her role, Anne leads the organization’s communications through email marketing, website content development, social media, graphic design and copy editing. Before GreenBlue, she worked at a daily newspaper and still is conflicted over use of the Oxford Comma. Her background in publishing and passion for environmental causes drew her to GreenBlue. She is a 2014 graduate of James Madison University, where she earned a BA in Media Arts & Design with a concentration in Journalism. She believes that thoughtful design and clear communication can make an impact, and she hopes to educate the public about a variety of environmental issues through her work.


Evan Bruner, Project Associate

Hailing from the Pacific Northwest, Evan joined our team in Spring 2016. Beginning an academic career in environmental studies, he obtained his BA from The Evergreen State College in Olympia, Washington in 2011. Shortly after, he moved The Netherlands to pursue a Master’s of Science in Sustainable Development from Utrecht University. During his studies, Evan had a variety of unique opportunities, ranging from working as a legislative intern with a Washington State Senator to developing a campaign with the world’s first investment fund for sustainable aquaculture business models, Aqua Spark. With a wide variety of skills ranging from communications and policy analysis to sustainable innovation and entrepreneurship, Evan will be focusing his efforts on the Forest Products Working Group and EPAT.

For a complete list of GreenBlue staff, please visit our website.